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12/08/2004: "Post Modernism"
I think this brings a new meaning to the phrase "petty cash."
The New York Post has a billboard up advertising its rising circulation numbers. It doesn't seem so childish, at least, not until you realize where it is.
(my apologies for the low photo quality)
It's in a parking lot on 33rd Street, right next door to the Daily News offices, and from what I hear, visible from the offices of News business staff. You can't see it if you're driving down 33rd Street, though -- it's posted on the side of the building against the flow of traffic.
Actually, that one just got replaced. The new billboard, with the new numbers, says "Feel safe parking under these numbers. They won't fall." It's the third in a series -- the first one said, "You can stare. They're real."
I've heard that News Corp. tried to do the same thing with Fox News' ratings on billboards outside CNN Center in Atlanta.
Part of me thinks it's unbelievably stupid, part of me thinks it's kind of clever. Either way, I know this -- it would be a lot of fun to work in the Spite Department of a major corporation, just thinking up ways to jab at the competition all day long.
(Update 12/11/04) -- Here's the new billboard:
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